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Mobile computing as a service


Businesses are trapped in a cycle of refreshing their mobile computing devices for the workforce every two to three years. The rapid advances in design, functionality and the resulting increases in mobile workforce productivity are too important to ignore. But these benefits are coming at a significant cost with a regular, large investment expenditure in new technology.

This research shows us that technology buyers are keen to break that cycle and that the idea of a new subscription-based model would work. They say the benefits are clear: spreading the costs, faster access to the latest technology, improved cashflow forecasting. Additional benefits of an end-to-end service include the ability to deliver devices directly to the workforce wherever they may be and removing the worry of securely decommissioning and disposing of the devices at the end of useful life.

Panasonic’s rugged mobile devices are transforming the productivity of mobile workforces in industries from retail and hospitality, through manufacturing and logistics, to healthcare and emergency services. Our new TOUGHBOOK-As-A-Service option allows organisations of any size to take advantage of our market-leading technology, with wrap around services to meet their needs, in a more flexible way and without the financial burden of upfront costs.

I encourage you to read our latest technology buyer research on the potential for mobile computing as a service and consider your own approach.

Kevin Jones
Managing Director for the Panasonic 
Mobile Solution Business Division in Europe

Executive Summary

Technology buyers favour spreading the cost of mobile workforce computing.

Technology buyers are in favour of spreading the cost of equipping their mobile workforces with notebooks, tablets and handheld devices.

78% of UK technology buyers said they would be interested in a subscription-based solution to equip mobile workforces. 

Trapped in a refresh cycle

Across all device types, buyers tend to replace their mobile workforces’ devices every 2-3 years.

Buyers say that they replace their mobile devices with the following frequency:

Benefits of “As a Service”

Buyers said an “As a Service” approach for mobile hardware, as opposed to paying out in advance with a large, one-off capital expenditure, would help them to:

Purchase more up to date technology more quickly

Manage costs better

Purchase more accessories as the cost is spread

Maintenance and disposal

The new approach of payments for hardware spread over three years at 0% interest with helpdesk support and secure, end of life disposal was also attractive to buyers for reasons beyond cash flow.

The following were the most sought-after benefits, according to the buyers:


Standard service elements

The service elements buyers most wanted included in the subscription model were:

Optional service elements

Optional extras they were keen to see offered included:

Market awareness low

Despite the enthusiasm for the service

The independent research, carried out by Opinion Matters on behalf of Panasonic TOUGHBOOK, questioned 250 UK technology buyers of notebooks, tablets and handheld devices for mobile workforces.


Panasonic launched its new TOUGHBOOK-as-a-Service earlier this year. It’s a unique, monthly payment model for rugged devices. Businesses can now equip their mobile workforces with any rugged Panasonic TOUGHBOOK notebook, tablet or handheld device without having to worry about large upfront costs in capital expenditure.

TOUGHBOOK-as-a-Service is an end-to-end subscription, powered by European digital services provider, Econocom.

It allows companies to pay for the use of TOUGHBOOK devices tailored specifically for their business requirements monthly, over a pre-arranged 3, 4 or 5 year period – eliminating the need for a large upfront CAPEX investment and allowing organisations to benefit from a more affordable OPEX-based subscription solution.

At the end of the agreed term, TOUGHBOOK-as-a-Service subscribers have a number of options open to them such as refreshing their technology or continuing their subscription at the same or a reduced amount depending on how long they continue using.

TOUGHBOOK-as-a-Service solutions include access to Panasonic TOUGHBOOK devices, delivery, 3-year standard warranty, helpdesk support, and end-of-life services such as collection, recycling and data wiping. As well as the rugged hardware, customers can choose to add into the monthly payment, options for their solution including vehicle mounts, docking stations, specialist software applications and other device accessories, as well as extended and accidental damage warranties.

Customers can also choose to personalise their TOUGHBOOK-as-a-Service subscription with a number of optional extras, including a trade-in programme, which allows businesses to upgrade their technology without losing the value of their existing estate.