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LinkRay Technology Delivers Mobile Content at the Speed of Light

LinkRay turns smartphones into smart displays by using LED light sources – such as digital displays to transmit ID codes via visible light so that virtually any mobile phone can capture it. LinkRay enabled smartphones interpret these “LightIDs” to deliver personalized content to users in museums, theme parks, and stadiums across the globe.

  • Discover how our Visual solutions are providing freedom to create in various sectors accross Europe

    Panasonic projectors and …

    Panasonic projectors and professional flat panel displays have all proven their worth for customers all across Europe. From world-class equipment for the live entertainment industry to multi-touch displays for education and professional displays for digital signage, Panasonic Visual Solutions are integrated into operations across industries and sectors, meeting and exceeding the expectations of specialists looking to achieve greater experiences while driving productivity and efficiency.
  • PROJECTION MAPPING MAGIC AT ISE 2017

    ISE 2017 saw Panasonic ma…

    ISE 2017 saw Panasonic making an addition to its large venue projector range, with the introduction of the PT-RZ21K. It adds a laser light source companion to the PT-DZ21K, which is Europe's best selling high-brightness projector. RZ21K was incorporated inside the showstopper that really drew the crowds.
  • Panasonic LinkRay™ technology - Introducing a new 1-2-1 mobile marketing tool

    LinkRay™ uses LED light t…

    LinkRay™ uses LED light to transmit digital content to mobile devices, turning digital signage displays, signboards and light sources in to 1-2-1 marketing tools for smartphones. Users can receive data sent from LinkRay™ transmitters by using their smartphone’s camera and a dedicated app. Information can be displayed in the user’s native language, augmenting visitor experiences in spaces such as museums and galleries, as well as in retail environments. Watch our LinkRay™ Technology explanations.
  • Marina Abramović at Moderna Museet - the technology behind a life's work

    Panasonic and Information…

    Panasonic and Informationsteknik Scandinavia provide the technology solutions that perfectly portray the Marina Abramović collection at Moderna Museet. A total of eight Panasonic 55" LCD displays and 33 high brightness laser projectors are cleverly integrated throughout the gallery, suspended from the ceiling and utilising the most appropriate coloured model to best blend in to the room's colour scheme. For more information on Panasonic Visual Systems, please click: business.panasonic.co.uk/visual-system
  • Gallery Invasion

    Experimental project with…

    Experimental project with dynamic projection mapping by Skullmapping (http://www.skullmapping.com) Directed and animated by Filip Sterckx Concept by Filip Sterckx + Antoon Verbeeck Paintings by Antoon Verbeeck 3D modeling by Birgit Sterckx Sounddesign by Roundhouse Mocap actor: Nicolas Vanhole Created with the Mirror Head and MDC-X by Dynamic Projection Institute (http://www.dynamicprojection.com)
  • Elbphilharmonie Grand Opening | »Ode to Joy« Light Show

    Hello World and thank you…

    Hello World and thank you for your participation. Let's go! ______ www.elbphilharmonie.de
  • Elbphilharmonie Hamburg Grand Opening - Behind the Scenes

    Elbphilharmonie Opening …

    Elbphilharmonie Opening On the evening of the 11th of January the waiting came to an end. With a spectacular production the opening of the Elbphilharmonie exceeded all expectations, and the opening concert was visualized in real time. Especially for this occasion an algorithm was developed which translated the concert from up to 64 live audio tracks into visual effects. This matched music and architecture in an impressive display on the exterior walls of the new architectural highlight in the harbor city of Hamburg, Germany. For this purpose, 27 projectors with a total of more than 800,000 ANSI lumens of light were used, and resulted in a total resolution of 17,400 x 2,160 pixels. More than 800 lighting fixtures were used for the lighting and effects inside the venue. On behalf of the global lead agency Jung von Matt, as well as gestalt communications, PRG XL Video Germany delivered an extensive array of technical equipment. Jerry Appelt developed the lighting design for the event, using PRG Best Boys, Icon Beams, Clay Paky Mythos and over 500 SGM LED luminaires. The video content was created by the Offenbach design agency Madhat and projected onto the walls with twenty four Panasonic 31K laser projectors, as well as three Barco 40K projectors. The Hamburg planning office Beacon was responsible for the production management. Entertainment Technology Concepts (ETC), Laserfabrik and kölnton were also involved in the implementation of the event. More information and pictures: http://www.prg.com/de/en/case-studies/elbphilharmonie
  • Panasonic at Rio2016

    As the "Official Ceremony…

    As the "Official Ceremony Partner" of the Rio 2016 Olympic Games, Panasonic has delivered approximately 110 projectors and various broadcasting and professional equipment and systems. This support goes beyond provision of equipment. Panasonic provides comprehensive imaging solutions that include: Visual system design, System installation, Operation and maintenance at the venues.
  • Panasonic CARES (V2)

    Customer Assurance throug…

    Customer Assurance through Remote monitoring and Enhanced Service solutions. A remote cloud base solution for your Panasonic visual technology . For more information please visit: http://business.panasonic.eu/CARES Panasonic CARES Customer Assurance through Remote monitoring and Enhanced Service solutions - Maximise the uptime of your projectors and displays - Pre-empt and prevent failures or interruptions to operations - Save time, effort and money - Reduce your TCO - Manage maintenance and consumables more effectively and accurately A remote solution for your visual technology If you’re responsible for the operation of projectors or displays in your organisation, you’ll know how critical it is to ensure their constant availability. In lecture theatres, museums, retail environments and many other settings, if your visual technology isn’t up and running, or if you’re faced with unexpected downtime, it can prove extremely costly – in terms of time, money and productivity. Now, however, there is a solution to the problem. Panasonic CARES – Customer Assurance through Remote monitoring and Enhanced Service solutions is a service for the projectors and displays in your business, connected via our Mobile Virtual Network, helping you maximise uptime, minimise costly interruptions and stay focused on your professional priorities. With Panasonic CARES, you receive expert, proactive support from our specialist team, saving you time, effort and budget. Including M2M equipment monitoring, maintenance scheduling and early warning software – available as either a licensed package or remotely managed service – it’s the ideal way to enhance performance, operations and product lifecycles. Cloud connectivity makes all the difference Most monitoring systems require direct connections between individual projectors and displays, and on-site servers. With Panasonic CARES that has all changed. Your projectors and displays are now connected to our services through a cloud-based platform – creating a true ‘plug and play’ solution. This connection operates over the 3G mobile network or LAN, providing huge flexibility and convenience, as the cloud-based information can be accessed anywhere, from any mobile device. For more information please visit: http://business.panasonic.eu/CARES
  • DCU LASERS IN ON NEW AV FUTURE

    Dublin City University ha…

    Dublin City University has embarked on an AV transformation, including the rollout of Panasonic laser projection technology. The University is set to install the latest Panasonic laser projection technology, alongside the Crestron Digital Media Platform within each suitable teaching space, across three campuses. The combination met a brief that had two main elements, reliable and low maintenance equipment, which would be easy to use for the presenter. By the end of December 2017, it's expected that over 150 laser projectors will have been installed at DCU. For more information on Panasonic laser projection technology, please visit: http://business.panasonic.co.uk/visual-system/solid-shine-laser-projection
  • Behind the scenes on the Panasonic media tour to Denmark

    We offered 15 journalists…

    We offered 15 journalists from across Europe the opportunity to see how Panasonic laser projection technology is helping drive innovation in the museum sector as well the opportunity to hear about Panasonic’s B2B strategy and to touch and try some of our latest business technologies. We visited Moesgaard Museum, in Aarhus, Denmark, which recently opened a new stone age exhibition, taking the number of Panasonic AV products installed there to over 100 and also visited Faengslet Museum in Horsens for a tour of the former prison. For more information on Panasonic B2B, please visit: http://business.panasonic.eu/
  • Novaline relies on Panasonic projection for perfect hologram

    We visited the NovaLine™ …

    We visited the NovaLine™ stand at IBC 2016 to showcase their advanced interactive hologram solution. The system utilises D3 media servers and two Panasonic PT-DZ21K2 Evo projectors. For more information on Panasonic large venue projection, please see: http://business.panasonic.co.uk/visual-system/projectors/large-venue-projectors
  • The perfect backdrop for pipes and drums

    The Projection Studio uti…

    The Projection Studio utilises high brightness Panasonic projectors to accompany world famous military spectacle, The Royal Edinburgh Military Tattoo. For the 2016 Festival, the Tattoo organisers felt that their incumbent projection systems were outdated and insufficiently bright, struggling to stand out against the rest of the lighting design and pyrotechnics, that had advanced year on year. In addition, the inclement weather meant that often the Castle was wet, making it even more challenging to project on to. Following late night test shoots, organisers decided to invest in Panasonic projection technology. In total, 12 PT-DW17K2 3-chip DLP™ projectors were chosen, due to the incredible brightness and strong colour reproduction of the projector. For more information on Panasonic AudioVisual technology please visit: http://business.panasonic.co.uk/visual-system
  • Panasonic amazes at the Edinburgh Tattoo

    The Projection Studio uti…

    The Projection Studio utilises high brightness Panasonic projectors to accompany world famous military spectacle, The Royal Edinburgh Military Tattoo. For the 2016 Festival, the Tattoo organisers felt that their incumbent projection systems were outdated and insufficiently bright, struggling to stand out against the rest of the lighting design and pyrotechnics, that had advanced year on year. In addition, the inclement weather meant that often the Castle was wet, making it even more challenging to project on to. Following late night test shoots, organisers decided to invest in Panasonic projection technology. In total, 12 PT-DW17K2 3-chip DLP™ projectors were chosen, due to the incredible brightness and strong colour reproduction of the projector. For more information on Panasonic AudioVisual technology please visit: http://business.panasonic.co.uk/visual-system
  • The perfect backdrop for pipes and drums

    Panasonic projectors have…

    Panasonic projectors have been chosen to accompany The Royal Edinburgh Military Tattoo. We got front row seats to film the world famous military spectacle, capturing the action in 4K on the Panasonic VariCam LT and AG-DVX200. For more information on Panasonic Broadcast & ProAV, please visit: http://business.panasonic.co.uk/professional-camera/4k
  • Panasonic Live @ IBC - Videowalls and 4K projectors at IBC 2016

    It’s not just our broadca…

    It’s not just our broadcast products on show at IBC this year, we’ve also brought along some of our audiovisual products too. Enrique Robledo from Panasonic's Visual Systems team introduces our VF1 videowall range and RQ13 4K projector, that are extremely well aligned with the broadcast and production market. For more information on Panasonic Broadcast & ProAV, please click http://business.panasonic.co.uk/professional-camera/panasonic-ibc-2016

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